CRO: Maximum Revenue from Existing Traffic
Analyze user behavior using heatmaps, session replays, and rigorous A/B testing to eliminate friction points along the checkout path.
The Core Business Problem
High web traffic yielding low conversion rates due to confusing navigation, slow speed, or weak CTA positioning.
Marketex Strategic Solution
We run scientific user friction audits, streamline checkout forms, and split-test value propositions to boost sales.
What is Included in Conversion Rate Optimization (CRO)?
Heatmaps & Session Recording Audits
Observing real scroll behavior, clicks, and rage clicks on key pages.
A/B & Multivariate Split Testing
Statistically testing two landing page variations to isolate top performers.
UX & Sales Psychology Refactoring
Reducing form fields, adding social proof, and optimizing CTA hierarchy.
Mobile Speed & Checkout Optimization
Eliminating mobile rendering lag that triggers cart abandonment.
4-Step Implementation Methodology
Behavioral Data Audit
Identifying high drop-off pages in analytics.
Test Hypothesis Framing
Designing new visual layouts and persuasive copy variations.
A/B Test Execution
Splitting live traffic and measuring conversion metrics.
Winner Rollout
Deploying winning designs permanently for compounding gains.
Tech Stack & Tools
Key Questions Answered
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